Introducing Our New Logo!

Big news! We’ve got a new logo to unveil and couldn’t be more excited to show it off. We’ve matured a little — don’t worry, you’re guide Brendan is still as funny as ever — and thought the time was right to create a logo that gives people a taste of our San Francisco tour company.

Showcasing the vibrant city of San Francisco and some of the highlights of our tour was the easy part. But to boil down our core mission and personality into one image took much more time. Our design goal was to create a logo that captures the spirit of SF Excursions with a nod to a few of our favorite places.

Instead of hiring one designer, we pitched our idea to several and waited to see what they would come up with. Here is the design brief we gave them:

“San Francisco Excursions is a 100% family-owned and operated tour company based in San Francisco, serving visitors who are looking for a fun and informative experience of the city and the surrounding area, including landmark attractions and local, under the radar sights.”

The truth is, we’re obsessed with our city and wanted to show off some of the most popular stops on our tours. From the iconic Golden Gate Bridge to colorful victorian houses, majestic redwood trees of Muir Woods and the heart of downtown, the logo brings it all to life. Oh, and of course our van, which visitors love cruising in as they experience the city and Marin County like a local.

And last but not least, we chose the font. This step was a little tricky, and required our nerdy side to come out, but we finally landed on a custom font that’s clean, modern and fun. We’re thrilled with the result!
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What do you think? Send us your feedback, and better yet, book a tour to see how the fun look and feel of our logo is an extension of our one-of-a-kind tours.